I was being CYNICAL!

Underline that. When I say that BMI is the latest rage, it's because it's EVERYWHERE. In everything I read, every magazine, etc, there is something about weight loss and how to measure your body fat, etc, ect, etc.
(Example: #1 Eat less. #2 Excercise more. #3 Eat Less. ...What was I saying? I'm so tired and hungry!)

Good grief. I never see this kinda stuff on the covers of men's magazines. What's on the cover of men's magazines? Scantly clad women.

Come to think of it, that's usually what's on the cover of women's mags and tabloids. Ever scope out the latest issue of Cosmo? Mom's embarrassed to place them on the racks.

Go figure.